{"id":1068,"date":"2026-09-05T23:52:34","date_gmt":"2026-09-05T15:52:34","guid":{"rendered":"https:\/\/www.brsart.cn\/?p=1068"},"modified":"2026-09-05T23:52:34","modified_gmt":"2026-09-05T15:52:34","slug":"%e9%99%87%e4%b8%9c%e6%98%a5%e5%ae%98%e8%af%b4%e6%98%a5%e4%b9%a0%e4%bf%97-longdong-spring-official-spring-announcing-custom","status":"publish","type":"post","link":"https:\/\/www.brsart.cn\/index.php\/2026\/09\/05\/%e9%99%87%e4%b8%9c%e6%98%a5%e5%ae%98%e8%af%b4%e6%98%a5%e4%b9%a0%e4%bf%97-longdong-spring-official-spring-announcing-custom\/","title":{"rendered":"\u9647\u4e1c\u6625\u5b98\u8bf4\u6625\u4e60\u4fd7 | Longdong Spring Official Spring-announcing Custom"},"content":{"rendered":"

\"\"<\/p>\n

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\nThe Spring Official Spring-announcing custom is a unique traditional farming folk custom in the Longdong area of Gansu, mainly prevalent in remote mountain villages of Pingliang and Qingyang. Different from well-known gathered festival activities such as shehuo parades and temple fairs, it is an itinerant spring-reporting blessing ceremony with a heritage history of over a thousand years. Around the Start of Spring every year, folk artists known as “Spring Officials” wear traditional long gowns, hold wood-printed spring ox pictures and red paper spring notes, and go from village to village to deliver spring blessings. At each household, they chant rhyming spring verses, inform the family of the farming seasons and agricultural taboos for the coming year, and pray for abundant harvests and family well-being.
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\nThe lyrics of spring announcing are simple and rustic, mostly seven-character rhyming lines, integrating farming knowledge of the 24 solar terms and auspicious wishes. Spring Officials also improvise verses according to the identities of different households such as farmers, merchants and craftsmen, making it flexible and vivid. After the ceremony, the host will repay with rice, flour, change or New Year food as a reward. With the popularization of modern calendars and the development of information dissemination, the living space of traditional spring announcing has gradually shrunk. Today, only a few elderly Spring Officials still insist on traveling from village to village. This custom is only sporadically inherited in deep mountain villages of Longdong, with little in-depth understanding from the outside world, making it a very niche living cultural heritage among northwest farming folk customs.<\/p>\n","protected":false},"excerpt":{"rendered":"

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